Posts Tagged ‘relationship marketing’

sCRM – Marketing

Posted by Leila Summa on November 12th, 2009 under web researchTags: , , , , , ,  • 2 Comments

http://searchcrm.techtarget.com/news/2240015659/Social-media-and-CRM-The-marketing-perspective?track=sy540

The relationship marketing model

Posted by Leila Summa on August 15th, 2009 under literature review, web researchTags:  • No Comments

http://cas.psu.edu/docs/casadmin/NSO/MktgModel.html
http://www.12manage.com/methods_levitt_relationship_marketing.html
marketing relationship model vs crm:
http://www.articlesbase.com/marketing-articles/customer-relationship-marketing-1046391.html