sCRM – Marketing
http://searchcrm.techtarget.com/news/2240015659/Social-media-and-CRM-The-marketing-perspective?track=sy540
Research Blog: Leila Summa
http://searchcrm.techtarget.com/news/2240015659/Social-media-and-CRM-The-marketing-perspective?track=sy540
http://mjayliebs.wordpress.com/2009/09/09/enabling-social-crm-is-a-convergence-of-enterprise-2-0-and-crm/