Posts Tagged ‘measuring sm’

Social Media – KPI

Posted by Leila Summa on September 25th, 2009 under web researchTags: , ,  • No Comments

http://net-savvy.com/executive/measurement/agency-approaches-to-measuring-social-media.html

Social Media Maturity Index:

Posted by Leila Summa on July 26th, 2009 under models, web researchTags: ,  • No Comments

(via)

Page Ranks

Posted by Leila Summa on July 18th, 2009 under web researchTags: ,  • No Comments

(via)

Social Media Monitoring

Posted by Leila Summa on July 17th, 2009 under web researchTags: , ,  • No Comments

http://www.bluereport.net/
http://www.brandseye.com/
http://www.buzzgain.com
http://www.buzznumbershq.com
http://www.customscoop.com/
http://www.cymfony.com/
http://www.ethority.de/
http://www.filtrbox.com/
http://www.infegy.com/socialradar
http://www.opinmind.com/
http://www.radian6.com
http://www.techrigy.de/
http://www.trackur.com
http://www.webreputation.com/

Social Influence Marketing

Posted by Leila Summa on July 17th, 2009 under models, web researchTags: ,  • No Comments

(pos.+neutral conversations) -negative conversations=Social Influence Marketing.Nu measure 4 companies social score?http://ow.ly/hvLA

Net Promoter Score for Social Media?

Posted by Leila Summa on July 17th, 2009 under models, web researchTags: ,  • No Comments

WOMMA State of WOM Measurement & Research 2008
View more documents from wjcarl3.

Return of Engagement instead of ROI?

Posted by Leila Summa on July 13th, 2009 under web researchTags: , ,  • No Comments

“
Here’s a framework for measuring social media:

Attention. The amount of traffic to your content for a given period of time.  Similar to the standard web metrics of site visits and page/video views.
Participation. The extent to which users engage with your content in a channel.  Think blog comments, Facebook wall posts, YouTube ratings, or widget interactions.
Authority. [...]