Posts Tagged ‘books’

Socialnomics: How social media transforms the way we live and do business

Posted by Leila Summa on September 22nd, 2009 under UncategorizedTags:  • No Comments

http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470477237,descCd-buy.html

Mastering the hype cycle

Posted by Leila Summa on July 18th, 2009 under literature review, web researchTags: , ,  • No Comments

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Crm at the Speed of Light: Essential Customer Strategies for the 21st Century

Posted by Leila Summa on July 14th, 2009 under literature review, web researchTags: ,  • No Comments

(Gebundene Ausgabe) von Paul Greenberg (Autor)
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Barack Obama’s Social Media Lessons For Business

Posted by Leila Summa on July 11th, 2009 under literature reviewTags:  • No Comments

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Remix & Read write society

Posted by Leila Summa on July 4th, 2009 under literature reviewTags: , , ,  • 1 Comment

“Professor Lessig is the author of Remix (2008), Code v2 (2007), Free Culture (2004), The Future of Ideas (2001) and Code and Other Laws of Cyberspace (1999). He is on the board of the Creative Commons project, MAPLight, Free Press, Brave New Film Foundation, Change Congress, The American Academy, Berlin, Freedom House and iCommons.org. He [...]

Barack Obama’s Social Media Lessons for Business

Posted by Leila Summa on June 25th, 2009 under literature reviewTags: , ,  • No Comments

http://www.amazon.de/Barack-Obamas-Social-Lessons-Business/dp/0578008025/ref=sr_1_1?ie=UTF8&s=books-intl-de&qid=1245889244&sr=8-1

Effective Online Dialogue: Toward a Theory of Internet-Mediated Communication

Posted by Leila Summa on June 24th, 2009 under literature reviewTags: , ,  • No Comments

“Unfortunately, the majority of existing research on dialogue fails to take into account Internet-mediated dialogue, while conversely most research on Internet-mediated communication focuses on methods of information exchange rather than true dialogue. The present study fulfills two purposes. First, it synthesizes much of the existing research on human dialogue, emphasizing how cognitive styles and cultural [...]