Archive for the ‘literature review’ Category

SCRM – term

Posted by Leila Summa on October 25th, 2009 under literature reviewTags:  • 2 Comments

http://www.socialcrm.net/2009/10/social-crm-lets-not-dilute-term-to.html

Social Media Policy

Posted by Leila Summa on October 9th, 2009 under literature reviewTags: ,  • 2 Comments

http://123socialmedia.com/2009/01/23/social-media-policy-examples/

SM Black belt

Posted by Leila Summa on October 9th, 2009 under literature reviewTags:  • 2 Comments

Ogilvy On: Facebook for Business
View more documents from 360digitalinfluence.

Social IRM

Posted by Leila Summa on October 8th, 2009 under literature review, modelsTags:  • 1 Comment

http://johnbell.typepad.com/weblog/2009/10/social-irm-influencer-relationship-management-pt-2.html

Enterprise 2.0 vs sCRM

Posted by Leila Summa on September 22nd, 2009 under literature review, web researchTags: , ,  • No Comments

“With Enterprise 2.0 tools the asset being leveraged is employees. With sCRM the asset being leveraged is the customer”
http://www.estebankolsky.com/2009/09/22/what-social-crm-means-for-the-it-department/

PR 2.0 as a true convergence of PR and the Internet – Interview with Deirdre Breakenridge

Posted by Leila Summa on September 19th, 2009 under literature review, modelsTags:  • No Comments

http://notizblog.socialwebworld.de/2009/07/22/pr-20-as-a-true-convergence-of-pr-and-the-internet-interview-with-deirdre-breakenridge/

Social CRM convergence of CRM & E2.0?

Posted by Leila Summa on September 10th, 2009 under literature reviewTags: ,  • No Comments

http://mjayliebs.wordpress.com/2009/09/09/enabling-social-crm-is-a-convergence-of-enterprise-2-0-and-crm/

The relationship marketing model

Posted by Leila Summa on August 15th, 2009 under literature review, web researchTags:  • No Comments

http://cas.psu.edu/docs/casadmin/NSO/MktgModel.html
http://www.12manage.com/methods_levitt_relationship_marketing.html
marketing relationship model vs crm:
http://www.articlesbase.com/marketing-articles/customer-relationship-marketing-1046391.html

Literature: Social Media & CRM

Posted by Leila Summa on August 2nd, 2009 under literature review, web researchTags: , , ,  • No Comments

9_Key_CRM
5b-2_crm%20productivity%20%20profitability_for%20wise%202006
customer_service_meets_social_media
CRM Maturity
contact_center_09
360i-Social-Marketing-Playbook

Intent driven social media

Posted by Leila Summa on July 25th, 2009 under literature review, web researchTags: ,  • No Comments

Intent driven social media – “mre thn twice as mny people go online to socialize thn to do busines (39%) or to shop (31%)”
(via)