http://janeknight.typepad.com/socialmedia/2009/10/a-history-of-social-media.html

http://blog.analystik.ca/2009/10/06/sales-2-0-crm-social-media-intelligence-client/

http://klauseck.posterous.com/mehr-als-100-social-media-policy-beispiele

http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470477237,descCd-buy.html

Writing literature review
Disseration structure

“http://www.mathewingram.com/work/2008/03/27/if-the-news-is-important-it-will-find-me/”

inspiration here: http://en.wikipedia.org/wiki/Dialogue
to be researched – what kind of dialogue theories do we know? what is the differentiator? what are the aims? how to we create a the endlessness dialogue? which dialogue does a company need/want communication with the customer using social media. Which dialogue does create the highest business benefit.

“For years, touch points have been understood through the metaphor of a “funnel”—consumers start with a number of potential brands in mind (the wide end of the funnel), marketing is then directed at them as they methodically reduce that number and move through the funnel, and at the end they emerge with the one brand [...]